EBR

Rebranding revolutionary cardiac rhythm management

Starting point

EBR are working to revolutionize cardiac rhythm management. Their technology introduces a leadless, versatile, and a physiologic approach to pacing the heart. Due to our extensive experience in the healthcare, medical device & pharmaceutical sectors we were approached by EBR to assist with a rebrand that would communicate the cutting edge nature of their products.

Process

We had a mammoth task to visually tell the EBR story through carefully thought out design elements in a way that’s fresh, modern and clean but unlike other brands in the medical space, doesn’t feel too clinical. This required a deep understanding of the EBR mission. Following our rigorous branding process, we spent countless hours digging deep into the brand’s history, their products and what drives them and finally came to the brand as we now see it. Once the branding elements were approved, we moved onto stage two... the website. As with any healthcare / pharma / med dev client, ensuring we’re compliant and adhering to legal requirements is an integral part of our process.