Vocare Law
Creating a new merger identity
Starting point
Corney & Lind Lawyers were merging with House Counsel and they reached out to us to help them capture the magic of their merger in a new brand expression. As we got to know them better, we felt a rebrand wouldn’t be enough and suggested a name change that would not only highlight their services but also reflect their mission and values.
Process
We kicked off the renaming adventure through our trusty approach, involving each partner completing a branding questionnaire, followed by a lively kick off meeting to gather all the extra info we needed. We then took a deep dive into the naming ideation with our branding geniuses, presented the findings to the partners using distinct style scapes, each with their own personality and once they made their choice we began the branding exploration journey.
Result
An inspiring new name & brand aesthetic that truly encompasses the vision, mission & values of Vocare Law and establishes them as leaders in their field.
