Design
Toyota
Refreshing merch designs for a dedicated community
Starting point
Through our partner Automatik, a respected automotive marketing agency, we were approached to develop new concepts and merch key art for Toyota to revitalize various legacy sub brands such as Land Cruiser, TRD, and others.
Process
We took a deep dive into the history of these iconic brands and vehicles to find references and imagery from over the past 70 years. We wanted to celebrate the passion of these massive communities while paying homage to some of the most iconic iterations and memorable marketing materials available.
Result
A vintage inspired assortment of apparel and accessory artwork that remixes and refreshes these giant cultural symbols for new and old audiences alike.
