Century 21
Adapting a US TV campaign for Australia
Starting point
Century 21 created two very successful advertising campaigns “Don’t Settle”, “It’s what we do” for their American audience. After their success in the United States, we were approached to redevelop the campaign and help bring the same success to the Australian market.
Process
First, we re-worked the script to better appeal to the Australian audience. From there, we developed detailed storyboards, cast talent, and shot the entire production in a single day with over 14 unique scenes and locations. With the variety and wealth of content we captured, we were able to seamlessly convey the right voice and imagery for Century 21 in the Australian market. Our global team was able to produce a final campaign within the constraints of a quick turnaround.
Result
We delivered 3 different ads to the client, while also making sure they met their broadcast deadline with plenty of time to spare. If we compared it to buying a property, you could say it was the fastest settlement in history.
