Alceon
Refreshing private equity
Starting point
Alceon work with founders/owners looking to grow their businesses by partnering with a private equity firm to bring capital and expertise. They needed some fresh life injected into their website to better communicate their service offerings and appeal to both business owners and M&A advisers alike. Throughout the process of better understanding them and their objectives, we felt a brand refresh was also a must.
Process
While we were polishing up the branding elements, our dev team jumped into action, crafting the site at lightning speed with a mad race against the clock.
Result
The client was over the moon with the new look of the brand and the flow of the website. It even caught the eye of other PE firms which then reached out to us to discuss giving their site a revamp.
