BD
Changing the way medication is dispensed in pharmacies
Starting point
BD Rowa is like a wizard for pharmacies, revolutionising the way meds are stored, retrieved and dispensed. This nifty robotic tech makes the whole process a breeze by boosting efficiency and significantly cutting costs. BD came to us for a dose of our marketing magic, needing eye-catching campaigns, engaging video content, snazzy design elements & show stopping booth designs to help educate pharmacy owners on how the BD Rowa Smart system can transform their dispensing game.
Process
We kicked things off by crafting a top-notch marketing strategy and rolling out multiple campaigns throughout the year to showcase the undeniable benefits of the BD system in a compelling way. Next, we whipped up a bunch of assets, including customer testimonial videos and designs for editorials and social media campaigns to bring this strategy to life. We also crafted some eye-catching booth designs for a major annual event, ensuring everyone could see just how amazing this system is.
Result
A complete scope of work which was widely used across various mediums in ANZ, both in educating and promoting the quality of the BD Rowa Smart. This played a significant part in sales targets being achieved in record time.
