Pfizer
Visualizing multiple layers of data in a clear, interactive format. Communicating clear business outcomes using animation.
Starting point
Mapping Project: Presenting complex multi-layered data in a clear and concise way is no small feat. This is made especially challenging when having to make it visually appealing and user friendly. Working close with Pfizer, we tackled multiple iterations head-on ensuring nothing was overlooked or misrepresented. Animation Project: Crafting custom illustrated animations is an exciting way to communicate key business stories in a way that resonates with the audience emotionally. The use of colours, shapes & sound fx alongside an emotive track plays a huge part in achieving this result.
Process
Mapping Project: We kicked things off by taking a close look at the vaccination stats. We then whipped up a variety of layouts that played with data layers like age groups, vaccine doses, and locations in different ways. Fortunately, Pfizer's recently updated brand guidelines provided a decent range of colors and fonts to keep things on brand and visually stunning. Animation Project: The animation project started with scripting which was done in collaboration with the client. We then built a vibrant mood board full of illustrations that captured the spirit of the message. Once approval was given, we brought the illustrations to life through animation, and a dash of magic.
Result
Mapping Project: Final result? A clear, concise and interactive map display that’s as fun to explore as it is informative, ready to WOW delegates at events. Animation Project: The animation was a hit, showcasing how Pfizer cares for colleagues, community & the environment in a fun and engaging way. This dynamic video became a valuable tool for Pfizer to share both internally and externally spreading the love far & wide.
